Link Exchange Programs

What is a link exchange program?
How to carry out a Link Exchange Campaign?
What is Link Popularity?
How to Increase Link Popularity Using Articles?
How to Write a Link Exchange Mail?
Useful tips for Link Exchange Management?
How to Automate Your Link Campaign Using Link Exchange Software?

How to write a link exchange mail?
With the problems of spam increasing over the internet, it has become extremely important to create a high level of customization when sending mails asking for a link exchange. Link exchange mails sent without proper customization are seldom replied and may even be mistaken for spam.

Basically link exchange mails should be to-the-point and very precise. In order to shorten the process, it is always better to give all the required information in a neat format as follows:

Important information to include in the Link mail

. How you came across the recipient's website?
. Why do you want to exchange links?
. Brief about how exchanging links can benefit both the sites
. The PR and traffic of your website
. The URL of the page from where you intend to reciprocate
. Your link description, text and title

Refer link exchange mail, example below to check out how to format the link mail.

Pointers on writing the link exchange mail
1.) Subject Line
The subject line of a link exchange mail can be as simple as 'reciprocal link exchange request' or even 'link exchange request'. This sounds a bit professional than using any other line like 'your link on my site' or 'pr5 link for you' or any other line which sounds more like spam.

2.) Introduction
The introduction part need not be an entire paragraph; a few words should do. The important part to be covered in the introduction tough is the reference. People are generally eager to know as to how you came across their site. Mails that do not include this line can be mistaken for spam as email addresses can be collected using mail extraction software programs also. To relieve all doubts of spam, make sure to use proper customization in the introduction along with the 'website finding part'. Something as simple as this can be used:

Hi, I came across your website http://www.sitename.com when I was searching for similar sites in Google.

3.) Presenting the Link exchange request
The introduction can be immediately following by the link exchange request. The first aspect to cover here after putting the proposal would be to tell the potential link partner as to why you want to exchange links with him? Some lines of praise about the potential link partner's site or services would be a great help. The important part here would be to tell the potential link partner about the benefit he would get by exchanging links with you. Benefits can be in terms of increased visitors, better page rank and better ranking.

4.) Proving information on linking details
At this point it would be advisable to mention as to where you propose to place the potential link partner's links. A short description of the PR of the Page and the position where the links will be placed should do just fine (If you have already placed the link then tell them the same). A line mentioning that the page is cacheable by spiders and has a direct link from the homepage should be an added boost. This line ensures that the link page is easily accessible to the visitors. In addition to all this, an assurance like 'your link will be there on our page as long as ours is on your page' should help a lot.

5.) Linking details for the link
At the end of the mail you can give your linking details that can be used by your potential partner to reciprocate. Link details can be given as follows:

Link URL: Provide here the URL of the page to which you need reciprocation (Generally your homepage)
Link Text: Provide here an anchor text for the link (Use a Keyword if possible)
Link Description: Provide a short description for your link
6.) Thanking Note
A thanking note at the end of the mail is highly anticipated and can use the words like 'expecting an early reply'.

More Information on Link Exchange
What is a link exchange program?
How to carry out a Link Exchange Campaign?
How to Increase Link Popularity Using Articles?
How to Write a Link Exchange Mail?
Useful tips for Link Exchange Management?
How to Automate Your Link Campaign Using Link Exchange Software?