PPC Advertising

What is PPC Advertising?
Managing a PPC Campaign Using Automated Tools

What is PPC Advertising?
Pay per click advertising or PPC search engine advertising is an online advertising technique which is getting extremely popular because of its viable benefits. The PPC model of advertising involves the advertiser to pay a prefixed amount to the ad publisher for every qualifying click-through that he receives from his site. Generally in a PPC program the adverts from different advertisers are arranged or showed based on a per-click bid amount which the advertiser has agreed to give. An increased per-click bid amount would automatically mean that the ads will be displayed on top of others and will also be displayed more often.

PPC programs today are offered by PPC search engines and some established advertising networks. Discussed below are a few of them:

Google Adwords
One of the most popular pay per click advertising program is offered by Google by the name 'Google Adwords'. The popularity of this program lies in its simplicity. Almost anyone (except for certain sites that contain prohibitory or adult content) can participate in this PPC program by paying a mere $5 joining fee. After joining all that one needs to do is write ads, set a specific per-click bid (known as CPC or Cost Per Click) and instantly get his adverts listed.

Google ads are displayed in its long list of network sites that include Google, Ask Jeeves, Aol, Netscape, Compuserve, Teoma, Dealtime, Earthlink, and AT&T Worldnet. In addition to this google also displays ads on websites that choose to participate in Google Adsense (a complementary program run by Google for webmasters). Ads also appear on blogspot blogs. Google only displays extremely relevant ads on websites, blogs and search results which can help in targeted traffic. Google gives the advertiser lots of options to choose from that includes, where to display ads, how much click amount to pay etc. In addition Google automatically reduces/increases bids based on the competition. This reduces the advertiser's task of checking for bid gaps on a regular basis.

In addition to all these features Google also offers comprehensive reporting that can help the advertiser in easily managing a campaign. To get more information on Google Adwords you can visit Google Adwords

Overture PPC Advertising
Overture offers a powerful PPC program under the name Overture Precision Match. This program is similar to that of Google Adwords and helps the advertiser to reach a wide range of audiences.

'Precision Match' ads are displayed in the entire Overture network that includes Altavista, Excite, Go2Net, InfoSpace, MSN, Sympatico.ca, Yahoo!, Juno, Netzero, Dogpile, Metacrawler, Web Crawler, Alltheweb, Advertising.com, Away Network, CitySearch, CNN, Cool Savings, Consumer Review Network, ESPN, Edmunds, Homestore Network, Knight Rider, MyFamily Network, National Georgaphic and Wall Street Journal.com.

Advertisers can also benefit from 'Content Match' a service similar to 'Precision Match' that displays PPC ads near relevant articles and product reviews. Currently Overture is offering this feature to all 'Precision Match' advertisers. In addition to 'Precision Match' and 'Content Match' overture also offers a service called Local Match which enables advertisers to reach local customers by displaying ads for area specific searches.

Similar to Google Adwords, Overture also offers its advertisers with flexible options by which they can comfortably control their PPC campaigns. To get more information visit Overture PPC Advertising site

FindWhat PPC Program
FindWhat PPC program is another program that is quite popular in comparison to Adwords and Overture. FindWhat has a huge list of distribution partners on which the PPC ads are displayed giving the advertiser a good deal of exposure. An account can be opened with FindWhat for as low as $25. In addition to offering Pay per click programs FindWhat also offers an innovative Pay per Call program that involves paying only when a customer calls-up after looking at the ads.

FindWhat's Advertising network include CNET's Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, Go2Net and Microsoft Internet Explorer Autosearch. In addition to these FindWhat also has hundreds of other partners that include large portals.

FindWhat advertising program is easy to use and offers better conversion by delivering highly relevant results using automated and human edited relevancy processes.

FindWhat has currently merged with Espotting which is a popular PPC service provider in Europe. Espotting serves clients in UK, France, Germany, Spain, Italy, Sweden, Norway and Denmark.

To get more information about FindWhat PPC program visit findwhat.com

Kanoodle PPC program
Kanoodle offers an excellent PPC program that combines three different methods of serving ads. The ad-serving methods include keyword target, context target and behavior target. Through these programs Kanoodle proposes to display adverts on quality search engines, editorial content and before potential customers by researching their surfing behavior.

Kanoodle's distribution network includes dogpile, webcrawler, CNet's search.com, Kanoodle, MSNBC.com, CBS MarketWatch, USAToday.com and AutoBytel.com.

To get more information on Kanoodle PPC program visit Kanoodle.com

In addition to these some other popular PPC programs on the net are offered by GoClick, Enhance Interactive, 7Search, ePilot, Search123 and SearchFeed.

More information on PPC Advertising
Managing a PPC Campaign Using Automated Tools